Since digital marketing has taken over, what is it, exactly? In an attempt to avoid overwhelm, I’ll keep this simple.
Digital marketing is data-driven and targeted brand promotion through technology.
While the umbrella term, “Digital Marketing,” can include mobile apps, podcasts, and other forms of digital media, the internet is the center of all tools and channels at a digital marketer’s disposal.
Digital marketing is exceedingly organized, highly targeted, and delivers measurable results in real-time.